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3 tools to become more creative

Balder Onarheim | TEDxCopenhagenSalon

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“Growing up makes us less creative. Therefore we have to re-learn creativity, and luckily there are multiple ways to do so,” says Balder Onarheim, PhD.

I simply love the example of the nine dots and 4 lines to connect them. It expresses so much how many boundaries we create for us self being an adult. Stay childish, is another way to say what mister Onarheim explains in this TEDx talk, then you are more creative.

I did a collaboration ones with a designer for what was for her a design project and for me an art project. That already was the first challenge. We had to discover what our boundaries in the knowledge of our craftsmanship were. The second challenge we gave ourself was to play. Like we did in art-school in a way. After we did research to the rules of our own profession, we had to try to let them all go. Giving us self the freedom to play like a child, to not feel ashamed of it, to not listen to what we thought others would expect from us, to what we expected from ourselves, was the biggest challenge and did cost a lot of effort.

As a lazy-looking art-school student, that was afraid of failure, I talked myself into the excuse that if knowledge can take away creativity I better not study.... wrong excuse though! To let go of what you know, you first have to be aware of what you know and you have to know in the first place. You can't think out of the box if you don't know were the box ends. But like the TEDx talk with Morten Friis-Olivarius teaches us; too much knowledge, will give you less creativity. So we also don't have to know every detail about everything. You for sure don't have to be a professor to be creative. You can be a businessman also, or a chef....

An other interesting thing in this TEDx talk is, that creativity and being a creative is somehow a dirty word. Something we almost have to be ashamed of. "there have to be people that do the serieus jobs, so the creatives can keep on playing around.." And on the other end the important SEO's of this world mention creativity as a way to become a better SEO and a way to make their business grow.


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